Chd 6th Sept, 2022: Earlier today, Punjab Hon’ble Chief Minister, Sh. Bhagwant Mann asked Markfed to provide its world-class products at affordable prices to people for stabilizing their budgets and saving them from the scourge of ever-increasing inflation.
The Chief Minister, while launching Litchi Honey, Litchi Jam, MarkPik and MarkPhenyl (sanitary products) produced by MARKFED asserted that focus must be laid on providing the products at economical rates to people so as to give relief to them from the vicious circle of rising prices.
Further, the Hon’ble Chief Minister exhorted the farmers to adopt horticulture, bee-keeping and other agriculture-allied activities to supplement their income.
Citing examples, the Chief Minister said that Sohna Litchi Honey has been procured from within the state and has been got tested from Punjab Biotechnology Incubator lab as per FSSAI standards and from Bruker lab, Germany, for Nuclear Magnetic Resonance (NMR) profiling. He further stated that Litchi honey is free from any sugar and contains pollens derived from Litchi Fruit adding that the Sohna Blossom Litchi Honey is processed in Markfed Honey Plant at Jalandhar and after degumming and dewaxing the honey, the filtered honey is packed in attractive packs for consumers. Likewise, Bhagwant Mann said that Litchi Jam has been prepared after processing the Litchi variety prominently grown in the Pathankot region of Punjab (also known as Dehradooni variety).
The Chief Minister said that with its distinct taste, the litchi jam is expected to be an instant hit in the domestic and international markets. He said that the raw material for these products has been procured from the farmers of the state only adding that with assured marketing by cooperatives like Markfed, the farmers can change their fortunes by adopting horticulture and allied activities. Bhagwant Mann said that the state government is making massive endeavors to promote agriculture allied activities amongst the farmers.
Meanwhile, Special Chief Secretary (Cooperation) Ravneet Kaur said that these products will be available at all the leading retailers, Markfed Bazaars and at sale centers/ outlets of Markfed.
On the occasion, Special Chief Secretary (Cooperation) Ravneet Kaur, Additional Chief Secretary to CM A Venuprasad, Registrar, Cooperative Societies, Punjab Nilkanth S Avhad, Managing Director, Markfed Ramvir, IAS, Additional Managing Director, Markfed Rahul Gupta, Chief Manager (Marketing), Markfed Rakesh Kumar Popli and others were also present.
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